Channel letter signs are a key element to your overall sign package Notably, they brand your physical building – drawing people in and marking your location. These signs can be customized in many ways regarding the colors, materials, mounting types, illumination methods and more. Additionally, they play a pivotal role in the overall curbside appeal of your business. In fact, 34% of shoppers associate signage quality with the quality of your business’ products and. So, if your signs are cracked and faded, then consumers will believe that you don’t have anything of good quality to offer them.